When AverageJoes was birthed we had one focus, Mateship, but it wasn’t enough.

This caused us to create and discover who we are and who men are and what they want to become.
We then created our core 3 values that we call our Core3M.


the growth of a man inwardly.


the focus of a man outwardly.


the strength of a man collectively.

We live by this. We here at AverageJoes have a foundation built and our vision set on these 3 values.